
Performance raw dog food · Made in the USA
Where nature
meets nutrition.
Whole-food raw fuel for dogs that work, train, and compete. Built by a Super Bowl champion who knows what the right fuel does for a body that has to perform.
Who it is for
Fuel for dogs that work
A dog that works, trains, or competes burns fuel a couch dog never touches. Rawly is built for that output: dense animal protein, organ meat, and natural fat to support lean muscle, steady energy, and recovery between hard days.

Working dogs
K9, detection, search and rescue, protection, and hunting dogs. Long shifts, real stakes, and a body that has to show up every single day.

Canine athletes
Dock diving, agility, and the dog that runs every mile with you. Fuel for the training load, and for the recovery that follows it.

Active families
Athletic breeds in busy homes: the shepherd, the retriever, the pointer that never sits still. Everyday fuel held to the same standard.
Training or working hard? A dedicated performance recipe is on the way.
See Rawly PerformanceNew to raw?
Raw, without the guesswork
01
Safety at every step
Our trust starts with how we make the food. Rawly is produced in an SQF Level 2 certified facility with a score of 97, supported by PCQI (Preventive Controls Qualified Individual) oversight and HACCP-based food safety controls.
From approved suppliers and controlled ingredient handling to in-line metal detection and documented quality checks, safeguards are built into every stage of production. We also use high-pressure processing (HPP) as an additional food safety intervention.
Ingredients are tracked from receiving through the finished lot, providing full traceability throughout production. Finished products are reviewed against established quality and safety specifications before they are approved for release.
Carefully sourced. Carefully made. Accountable from start to finish.
02
Portioned for your dog
No math at the freezer. Your plan estimates daily calories from your dog's weight, life stage, body condition, and activity, turns that into a daily portion, and tells you how long each box lasts.
03
A real transition plan
Switching takes 7 to 10 days done right. Every first box comes with a day-by-day schedule that mixes Rawly into their current food gradually.
Sourcing
Real food, start to finish
Most pet food brands talk about “quality ingredients” and hope you do not ask what that actually means. Ours you can name: beef, chicken, organs, and bone sourced from American farms, with sweet potatoes, pumpkin, and blueberries alongside.
No rendered meals. No mystery meat. Whole ingredients, ground, portioned, and frozen for your dog, and every one tracked from the day it arrives to the finished lot.
- Muscle meat, organ meats, and meaty bones from American farms
- Sweet potatoes, pumpkin, and carrots, never fillers
- Blueberries, sunflower, flax, and kelp for micronutrients
If it does not earn its place, it does not go in the bowl.





The founder
Built by a Super Bowl champion. Inspired by Koba.
Nate Gerry spent his career in a business where what you eat shows up in how you perform. Sioux Falls native, All-American at Nebraska, Super Bowl champion NFL linebacker. When Koba's health issues kept coming back, from loose stools to arthritis at a young age, Nate went looking for the root cause in the bowl. A raw diet cleared in weeks what treatment could not fix in years.
No fillers, no shortcuts, no mystery sourcing. Just raw food he would trust with his own dog, because that is exactly who it was built for.
Read the full storyThe recipes
Two proteins. Zero fillers.
BeefWhole Food Beef
Built for strength and vitality
A nutrient-dense raw recipe made with real beef muscle meat, edible bone, organ meats, functional fruits and vegetables, seeds, and whole-food nutrients. Built to support digestion, lean muscle, skin and coat health, and steady everyday energy, without fillers, artificial preservatives, or synthetic shortcuts.
Save $67 against buying once
New to raw? Try a 12 lb trial box for $73, one per customer.
ChickenWhole Food Chicken
Light, lean, and easy to digest
A lean, nutrient-dense raw meal made with real chicken, organ meats, edible bone, and functional whole-food ingredients. Clean animal protein, natural fats, and essential minerals, without the heavy processing, fillers, or sprayed-on flavoring found in many traditional dog foods.
Save $60 against buying once
New to raw? Try a 12 lb trial box for $67, one per customer.

How it works
Freezer to bowl in three moves
- 1
Build your plan
Tell us about your dog. We recommend a protein, portions, and how often a box should arrive.
- 2
It arrives frozen
Frozen · dry icePacked frozen in an insulated box with dry ice. Frozen orders ship Monday through Wednesday and are scheduled to arrive by Friday, so boxes never sit over a weekend. Choose your shipping speed at checkout, then straight into the freezer when it lands.
Shipping and delivery details - 3
Thaw, scoop, serve
Move a 1 lb pack to the fridge the night before. Scoop the portion on your plan. Watch the bowl empty.
SQF Level 2 certified
Audited facility, score of 97, with HACCP-based controls
Traceable every lot
Tracked from receiving to release, checked before it ships
Subscription, not a kennel
Pause, skip, or cancel anytime. Save about 30% on every box.

Feed like it matters
Answer a few questions about your dog and get a starting portion, a calorie estimate, and honest per-day pricing. It takes about two minutes.
Build your dog's planNot ready? Take the raw transition guide instead.
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