Ordering opens next week. Explore the recipes and build your dog's plan now.
Rawly, all natural raw dog food
A vizsla standing in a golden prairie field at dusk

Performance raw dog food · Made in the USA

Where nature
meets nutrition.

Whole-food raw fuel for dogs that work, train, and compete. Built by a Super Bowl champion who knows what the right fuel does for a body that has to perform.

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Who it is for

Fuel for dogs that work

A dog that works, trains, or competes burns fuel a couch dog never touches. Rawly is built for that output: dense animal protein, organ meat, and natural fat to support lean muscle, steady energy, and recovery between hard days.

A retriever charging through shallow water with a mallard

Working dogs

K9, detection, search and rescue, protection, and hunting dogs. Long shifts, real stakes, and a body that has to show up every single day.

A Vizsla fully airborne, leaping into a pond

Canine athletes

Dock diving, agility, and the dog that runs every mile with you. Fuel for the training load, and for the recovery that follows it.

Two yellow Labs sitting in the snow beside a Rawly box

Active families

Athletic breeds in busy homes: the shepherd, the retriever, the pointer that never sits still. Everyday fuel held to the same standard.

Training or working hard? A dedicated performance recipe is on the way.

See Rawly Performance

New to raw?

Raw, without the guesswork

01

Safety at every step

Our trust starts with how we make the food. Rawly is produced in an SQF Level 2 certified facility with a score of 97, supported by PCQI (Preventive Controls Qualified Individual) oversight and HACCP-based food safety controls.

From approved suppliers and controlled ingredient handling to in-line metal detection and documented quality checks, safeguards are built into every stage of production. We also use high-pressure processing (HPP) as an additional food safety intervention.

Ingredients are tracked from receiving through the finished lot, providing full traceability throughout production. Finished products are reviewed against established quality and safety specifications before they are approved for release.

Carefully sourced. Carefully made. Accountable from start to finish.

02

Portioned for your dog

No math at the freezer. Your plan estimates daily calories from your dog's weight, life stage, body condition, and activity, turns that into a daily portion, and tells you how long each box lasts.

03

A real transition plan

Switching takes 7 to 10 days done right. Every first box comes with a day-by-day schedule that mixes Rawly into their current food gradually.

Sourcing

Real food, start to finish

Most pet food brands talk about “quality ingredients” and hope you do not ask what that actually means. Ours you can name: beef, chicken, organs, and bone sourced from American farms, with sweet potatoes, pumpkin, and blueberries alongside.

No rendered meals. No mystery meat. Whole ingredients, ground, portioned, and frozen for your dog, and every one tracked from the day it arrives to the finished lot.

  • Muscle meat, organ meats, and meaty bones from American farms
  • Sweet potatoes, pumpkin, and carrots, never fillers
  • Blueberries, sunflower, flax, and kelp for micronutrients

If it does not earn its place, it does not go in the bowl.

Cuts of raw meat
Fresh carrots and sweet potatoes
Fresh blueberries

Two paws up

See what other dog owners are saying.

More from the pack at @rawlydogfood

Beckydog mom to Dax & Harlow
“Both of my dogs are high energy, working dogs. I was always worried their kibble wasn't providing enough protein and nutrients. I've been feeding Rawly for over a year now, and their coats are shiny, their muscles are strong, and our vet has even commented on what great shape they're in.”
Dax & Harlow
Kandacedog mom to Rio & Ripley
“Since switching to Rawly, Rio (10) has cleaner teeth and more energy than ever. Ripley (2), the athlete of the family, has gained lean muscle and, despite having a sensitive stomach since she was a puppy, has had no issues at all. Both girls start licking their lips the moment Rawly is served.”
Rio & Ripley
Sethdog dad to Kourtney
“We've been using Rawly for three months and can already see a difference in our dog's energy, weight, and coat. We're extremely happy with it, and she absolutely loves it.”
Kourtney
Annadog mom to Ace
“He used to have inflamed skin and scabs on his elbows, with major irritation. Now his skin looks normal and he's not itchy anymore. I had him on medication that never fully fixed the issue, I thought he'd be on it forever. Since switching to Rawly, I can clearly see how much better his life is. His coat is softer and the shedding is down too.”
Ace
Ryan & Lindseydog parents to Harley
“Harley was not a food motivated dog, and we had a hard time getting him to eat enough for the size of dog he was going to be. A friend introduced us to Rawly and it has been life changing. He can't wait for his morning and evening servings every day. We just want him strong, happy, and healthy, and we can thank Rawly for that.”
Harley
Brockdog dad to Nox
“She used to throw up her kibble, which was a high-end brand I fed for about three years. Now at 6 years old, I have had her on your raw food for about two months, and she has only vomited one to three times total. It has been a huge improvement. She absolutely gobbles it up.”
Nox
The Fredricksonsdog parents to Ash
“Our 7-year-old Yellow Lab had GI and stool issues since she was a puppy. After years of trying different supplements and foods, we finally found something that made a difference. She's been on Rawly for over a year, her stool is more solid, and vet trips for anal gland cleaning have dropped dramatically. She starts drooling as soon as it comes out of the fridge.”
Ash
Raymond & Micheledog parents to Ninja & Willow
“When we adopted two Aussie mix puppies, we gradually transitioned them from an all-kibble diet to raw. If you're considering a raw diet, we highly recommend Rawly. Nate's dedication to high-quality, nutritious ingredients truly sets him apart. Ninja and Willow are thriving: strong, attentive, and healthy.”
Ninja & Willow
Patsidog mom to Nash & Navi
“We've officially joined the Rawly fan club. Our two Goldens live for mealtime now, and we feel great knowing they're getting high-quality, real food. We love having the option to serve it raw or lightly cooked. It's fresh, easy, and feels like a solid investment in their long-term health. Honestly, once you go Rawly, there's no going back.”
Nash & Navi
Michaeldog dad to Otis & Gracey
“We started with Rawly from the very beginning, and our dogs love it. We have a 70-pound Lab and a 4-pound Morkie, and both thrive on the food. They're healthy, happy, and we feel fortunate to have such a high-quality option. Nothing less than the best for them.”
Otis & Gracey
Nate Gerry, Rawly founder
A black cane corso standing in tall grass

The founder

Built by a Super Bowl champion. Inspired by Koba.

Nate Gerry spent his career in a business where what you eat shows up in how you perform. Sioux Falls native, All-American at Nebraska, Super Bowl champion NFL linebacker. When Koba's health issues kept coming back, from loose stools to arthritis at a young age, Nate went looking for the root cause in the bowl. A raw diet cleared in weeks what treatment could not fix in years.

No fillers, no shortcuts, no mystery sourcing. Just raw food he would trust with his own dog, because that is exactly who it was built for.

Read the full story

The recipes

Two proteins. Zero fillers.

Full ingredients and analysis
Whole Food Beef in a stainless bowlBeef

Whole Food Beef

Built for strength and vitality

A nutrient-dense raw recipe made with real beef muscle meat, edible bone, organ meats, functional fruits and vegetables, seeds, and whole-food nutrients. Built to support digestion, lean muscle, skin and coat health, and steady everyday energy, without fillers, artificial preservatives, or synthetic shortcuts.

Best value
$223$156per box, subscribed

Save $67 against buying once

New to raw? Try a 12 lb trial box for $73, one per customer.

Whole Food Chicken in a stainless bowlChicken

Whole Food Chicken

Light, lean, and easy to digest

A lean, nutrient-dense raw meal made with real chicken, organ meats, edible bone, and functional whole-food ingredients. Clean animal protein, natural fats, and essential minerals, without the heavy processing, fillers, or sprayed-on flavoring found in many traditional dog foods.

Best value
$204$144per box, subscribed

Save $60 against buying once

New to raw? Try a 12 lb trial box for $67, one per customer.

A hand setting a bowl of raw food next to a Rawly shipping box

How it works

Freezer to bowl in three moves

  1. 1

    Build your plan

    Tell us about your dog. We recommend a protein, portions, and how often a box should arrive.

  2. 2

    It arrives frozen

    Frozen · dry ice

    Packed frozen in an insulated box with dry ice. Frozen orders ship Monday through Wednesday and are scheduled to arrive by Friday, so boxes never sit over a weekend. Choose your shipping speed at checkout, then straight into the freezer when it lands.

    Shipping and delivery details
  3. 3

    Thaw, scoop, serve

    Move a 1 lb pack to the fridge the night before. Scoop the portion on your plan. Watch the bowl empty.

SQF Level 2 certified

Audited facility, score of 97, with HACCP-based controls

Traceable every lot

Tracked from receiving to release, checked before it ships

Subscription, not a kennel

Pause, skip, or cancel anytime. Save about 30% on every box.

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Feed like it matters

Answer a few questions about your dog and get a starting portion, a calorie estimate, and honest per-day pricing. It takes about two minutes.

Build your dog's plan

Not ready? Take the raw transition guide instead.

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